If you are into social media marketing and PR, chances are that you have heard someone say something along the lines of: “Nothing is as important as finding your voice…” What does this mean? Voice? How do I have a voice on social media, I can’t do any talking? That’s right, because you are writing, and when it comes to social media, “voice” is the personality and style of your writing.
Whether you write a personal blog or a corporate blog, or maybe even both, your tone and voice will most likely change over time as you become more comfortable with who your audience is and your confidence grows. Your audience is whoever reads your blog, and obviously they read it because they like the “voice” of the blog. When you realize whom your audience is, then you will become more comfortable and you will realize that you have found a voice that works for you.
When I say that your voice is the personality and style of writing you are using, I mean things like are you constantly sarcastic in your texts, or maybe you are extremely witty, or very tightly strung. Do you tell stories, or do you simply report on things that have happened?
In the business world, your audience should be defined as the people you are trying to influence. These could include customers, suppliers, employees, the community you are in, and even competitors. Major corporations can have several blogs for each one of these categories, but if you are a small business with limited resources you should probably focus on the people that brings in the money – the consumers.
If you are blogging for a business it could be difficult to align your voice with the company’s, but it is not impossible. We can go back to what I said earlier in this post – it will become easier over time as you grow more confident.
A voice does evolve over time, just look at this blog. In the beginning when I started up this blog, I wasn’t totally sure of what I would write about, but as I became more comfortable I developed a voice that works for me, and my audience. If you are writing for a company, expect it to take some time before you feel comfortable with what the company wants you to write about, and how they want you to write things.