People who really like social media, and believe social platforms such as Twitter and Facebook are the future (maybe even the present) of advertising, and that old school advertising (TV, billboards, radio etc.) is slowly, but painfully dying. I am one of those social media freaks who strongly believe it is the future of marketing and PR.
However, every now and then a company comes up with a commercial or marketing campaign that makes me stop and think that maybe TV ads aren’t dead after all, and they are, in fact, still something that can make an impact in the consumer’s head.
BMW has figured out a way to get into the heads of prospective customers – literally, and no, we are not talking about Inception…
The German car and motorcycle manufacturer worked with lighting company Profoto to produce a commercial with light effect that allow viewers to temporarily see the letters “BMW” when they close their eyes. The ad relies on an optical illusion called an afterimage effect.