First of all I would just like to apologize for the lack of new entries here at the Welcome to Heartbreak blog. I have been way too busy to be able to keep up with the blog lately, but I also happen to know that you are very eager to read something new here (yeah right) and therefore I decided to put everything else on hold, just for you.
Today we are going to talk about economics, but before we do so I would just like to clarify a few things: I am not an economist. I have taken Intro to Macro and Micro Economics, but I am not an expert. I am more of a marketing guy. Please keep that in mind when you read this piece. I have a few ideas I am going to present to you, but since I am not an economist I might be way off. Anyways, they make sense to me.
Depending on your source you will find out that the current unemployment rate in the U.S. is between 9.6% and 9.8%. This is a number that is considered to be high. You want the unemployment rate to be around 4%-5%, but since the USA are still suffering from the recession that hit the world in 2008 their unemployment is still high.
Since the U.S. are still suffering from the recession many companies are scared of hiring new talent because they don’t know if they can afford it etc. and I understand that, but if you want the recession to end you have to do something about it. I am now going to provide you with my solution to the problem.
Let us pretend that we are the owners of company XYZ. XYZ was hit hard by the recession and had to lay off a bunch of loyal workers. Now when times are a little bit better than they were two years ago you want to start making moves again, but what do you do, and how will you fund it?
Here is my solution: Hire a marketing person and hire that person as soon as possible. Since the unemployment rate is as high as it is and since people know that there might not be another opportunity they will most likely accept a lower salary than they normally would. If you want to save even more, then look for a recent college grad. They are most likely willing to work for even less money than someone with experience. Why am I telling you to hire a marketing person, and why am I encouraging you to look for recent college grads? The answer is simple my friends. If you hire a marketing person and make sure this person is utilizing the Internet for the company’s marketing efforts then you will not be spending a whole lot on marketing. There are plenty of platforms on the Internet where you can market you company for free and reach a lot of people. The reason why you should hire a college grad is because they are generally more familiar with these platforms and the Internet than an older person, so in this case “experience” does not matter that much.
Ok, so we have now hired a recent college grad who is extremely excited to have gotten a job straight out of college and he/she is trucking away and by his/her work the company is getting more and more attention, which eventually lead to more profit. Now you can start hiring people in other areas of the company, and since the recession is still present you can hire these people for less money that you would have had to pay if you waited until after the recession. We wait a little while and watch what our new talent can do for us, most likely these people will work very hard because they now that if they don’t we can’t afford to keep them due to the recession. Their hard work brings success to the XYZ Company and we have beaten the recession!
I guess what I am trying to say here is that I wish more companies would act and try to do something about the situation we are in instead of just sitting back and wait for someone else to do something. Again, I don’t know if my idea is something that can actually be done, but it makes sense to me. Hire someone for a lower than normal salary because they are willing to work for less. Let them utilize the free marketing opportunities that are available on the Internet and see where that take you.
PS. If you are the HR person for a company or the owner or someone who is in charge and you come across this blog post and would like to try this idea, but you don’t know where to find someone that would be willing to do the work, and someone that is capable of doing the work. Well, you have found that person! I can be reached either by Twitter, LinkedIn or by leaving a comment in the comment field.
PS (2). Why are most companies that look for a Social Media Manager (or similar titles) always looking for someone with 10+ years of experience? They do realize that Facebook was launched in 2004, and we haven’t even been able to use it as a marketing tool for that long. Same goes for Twitter and the other platforms, they haven’t even been around for 10+ years, so if someone can inform me who has 10+ years of experience with social media marketing I would be really grateful. I just don’t get it…