I am sure you have heard of the car manufacturer called Audi, you must have at some point in your life. Audi is a company exuding self-confidence and progressive thinking and they are associated with class, sophistication, and the latest technology and innovative design.
Therefore, Access Agency decided to create the coolest billboard idea I have ever seen. This ground breaking concept is composed by a display of four life-sized Audi cars, suspended inside the four silver rings of a massive Audi logo. This giant Audi logo, with the four cars inside it, will be suspended from iconic bridges, or put in front of specific landmarks. The rings will be designed to light up at night, rotate around, and also be able to move up and down the bridge.
Audi has been known for some cocky ads and commercials and this idea would fit them perfectly. If any car manufacturer would be interested in an idea like this one and take the whole “advertising on billboards”-game to the next level it would be Audi.
The Access Agency is my new favorite website along with the blog The Cool Hunter (yes, the two are connected). It is definitely worth a look. They don’t only come up with crazy billboard ideas for Audi, they also come up with, in some cases, even crazier ideas than this one. The thing is though, when you read the crazy idea it all makes sense and you find yourself sitting there asking “Why hasn’t anyone thought about this before? Nike should definitely do that!”
(Pictures taken from The Cool Hunter blog)